What Customers Really Want

$19.95 $4.77

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by Scott McKain

About the Author

Scott McKain is the Co-founder and Principal of The Value Added Institute. His latest book, Collapse of Distinction, was named one of the “Ten Best Business Books” of the year by the Miami Herald, Sacramento Bee, and numerous other major publications. He has appeared on FOX News Network as an Analyst and Commentator.

Hardcover with Paper Bookcover intact- New


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